Nowadays enterprises need to deal increasingly with the challenges that arise through the creation and management of audiovisual materials. Not only media heavy industries such as broadcasters, archives and producers – who have to react to quickly moving trends in the media landscape – but any enterprise today must deal with producing and using growing amounts of audiovisual material both for internal use and in marketing and distribution. This course will look at how the management and re-use of audiovisual content is changing for the modern enterprise, highlight key technologies and trends, and examine collaboratively how future business can leverage audiovisual material and benefit from a better media management and re-use strategy.
A MODUL University professional seminar is divided into three sections, allowing for maximum flexibility.
- Pre-Module phase: a two week e-learning period where participants are required to study reading material at home
- Core-Module phase: a two day seminar on MU Vienna’s campus
- Post-Module phase: a 2-4 week e-learning period where participants are required to complete a project or paper at home
Total course time is approximately one month, while the required on-campus seminar time is two days.
Dr. Lyndon Nixon is senior researcher at the Department of New Media Technology, MODUL University Vienna. He is responsible for the EU projects LinkedTV (www.linkedtv.eu) - as Scientific Coordinator - and MediaMixer (www.mediamixer.eu) - as Project Coordinator. He also teaches (MBA) and works on acquiring new research projects. His research domain is semantic technology and multimedia, with a focus on automated media interlinking and the creation of interactive media experiences (hypermedia).