Online academy under your own brand: white-label learning platform hosted in Germany
With courseticket, companies, associations and education providers run their own online academy: own domain, own design, own shop, for customers, partners, members or employees. Every academy runs as its own platform hosted in Germany, from €880 per month.

Academy types
Six academy types on one platform
Whether for customers, partners, members or employees: every academy has its own brand, content and rules, and uses the same technology for learning, booking and records.
- Customer academy
Train customers on your product and its use: free, included in the contract or as a paid offer.
- Partner and dealer academy
Train and certify sales partners and dealers, separate from internal content.
- Association and member academy
Continuing education for members with member prices, CPD points and certificates.
- Corporate academy
Onboarding, mandatory training and skills development for employees under your own brand.
- Academy for education providers
Sell courses, seminars and e-learning in your own shop, with booking, payment and invoicing.
- Several brands and regions
Run several academies with their own domain and look on one platform.
How-tos
How to build your online academy with courseticket
Seven questions that come up before launching your own academy, each with a short answer, the steps in courseticket and a link to the detail page.
1. How do I build an online academy under my own brand?
With a white-label learning platform that runs on your domain and in your design, with no reference to the software vendor. courseticket provides every academy as its own platform: home page, catalogue, learning area, shop and e-mails all carry your brand.
- Decide on audience and model: open with catalogue and shop, or closed for invited users only.
- Set up domain, logo, colours, home page and e-mail templates.
- Create or import content: e-learning (SCORM, xAPI, H5P), videos, live sessions, learning paths, or generate it with AI from existing PDFs.
- Launch the academy and grant access by invitation, single sign-on or through the shop.
Learn more: The all-in-one learning platform
2. How do I set up a white-label customer academy with EU hosting?
By choosing a platform that runs your academy separately from other customers in an EU data centre. With courseticket, every academy runs as an isolated platform with its own database and storage, by default in Germany (Frankfurt) with an ISO 27001-certified hosting provider.
- Clarify requirements: data protection, data processing agreement, roles and permissions, languages.
- Have the academy set up as its own platform; customers only see their own content.
- Create customer companies as organisations with their own managers; track progress and certificates per company.
Learn more: Data protection & support
3. How do I run several brands or regions on one platform?
With several domains and separate sites that draw on the same platform. courseticket serves several domains from one installation and groups content into separate areas per brand or region, so you maintain courses once and show them where they belong.
- Create a domain and a separate area with image and categories for each brand or region.
- Assign courses to the areas; maintain shared content only once.
- Run reports for the whole platform or per area.
Learn more: Tourism & regions
4. How do I train and certify sales partners in a partner academy?
With a dedicated area for partners, learning paths per partner tier and automatic certificates. Partners only see the content released to them; you see per partner company who has completed which training.
- Create partner companies as organisations with their own managers and licences.
- Build learning paths per partner tier or product line, with a test and pass mark.
- Award certificates and badges automatically on completion; track progress per partner.
Learn more: Product training
5. How do I organise continuing education for association members?
With a member academy that brings together seminars, online courses and records, and gives members their own prices. Members book at member prices or as part of their membership, collect CPD points and receive their certificate automatically.
- Create a membership or subscription and set member prices and vouchers.
- Offer in-person seminars, webinars and e-learning in one catalogue and set CPD points per module.
- Record attendance and certificates per member; enable discussion in the academy forum.
Learn more: Clubs & associations
6. How do I sell access to the academy?
Through a shop inside the academy that bills single courses, bundles, subscriptions and corporate licences. Payment and invoicing run through your own payment provider (Stripe or PAYONE) and in your name, or the academy stays free for invited users.
- Choose the pricing model: free, per course, subscription or membership, licence bundle for companies.
- Connect your payment provider and enable payment methods.
- Invoices, access and reminders run automatically.
Learn more: Sell & manage courses
7. How do I connect the academy to our website, login and CRM?
Through booking widgets, single sign-on and an open API. Courses appear on your website, users sign in with their existing account (e.g. Microsoft Entra ID), and data flows into your systems via REST API, webhooks or the HubSpot integration.
- Embed a booking widget or direct links in your website.
- Set up SAML single sign-on so customers or members don't need a new password.
- Connect your CRM and other systems through the documented REST API (OpenAPI) or webhooks.
Learn more: HCM and CRM integration
Comparison
Online academy options compared
How organisations typically build their own academy, and what matters.
| Criterion | courseticket | Course builder | WordPress + LMS plugin | Large LMS suite |
|---|---|---|---|---|
| Own domain & design | yes | yes | yes | yes |
| Several brands/regions | yes, one platform | usually one account per brand | one installation per brand | partly |
| Hosting | Germany (Frankfurt) | check per vendor | organise yourself | check per vendor |
| Shop, invoicing, subscriptions | included | included | via extra plugins | usually an add-on |
| In-person, live and online courses | in one system | mainly online courses | via plugins | yes |
| Internal & external audiences | separated on one platform | limited | limited | yes |
| Operation & updates | included | included | yourself | usually a project |
Online academy: courseticket compared with a course builder, WordPress with an LMS plugin and a large LMS suite
Frequently asked questions about online academies
A learning platform that runs under your brand: own domain, own design and own e-mails, with no visible reference to the software vendor. The vendor provides technology, hosting and updates; brand and content belong to you.
The Basic plan costs €880 per month with 250 monthly active users; user accounts, courses and content are unlimited. All plans are on the pricing page.
Yes. The academy runs on your domain, and on several domains for different brands or regions if you like.
Every academy runs as its own platform with its own database, by default in Germany (Frankfurt) with an ISO 27001-certified hosting provider, GDPR-compliant. Hosting in other regions is available on request.
The interface is available in many languages, including German and English, and right-to-left languages such as Arabic. Course content can be maintained per language.
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